Let’s Rock ’N Roll!
For yet another year, following the 2021 rebranding exercise our team had the pleasure of being involved in one of the island’s biggest and most awaited rock events. With all members on deck, our primary focus was to generate buzz and excitement ahead of the Rockestra I love Rock n Roll.
Having already been involved in this much-loved event, for us forming part of this team feels like we are part of one big family – bringing together performers and artists for a noble cause all in support of ‘The Malta Community Chest Fund.’
Being in charge of the event marketing meant carefully crafting playful illustrations, managing the marketing budget, execution of activations and all social media management. The campaign carried a mix of offline and online media, including Billboards, TVC, Radio, Youtube Pre Roll, Social media campaigns and a number of artist interviews across various radio and TV channels.
Our aim was to deliver to the the public the element of rock and the great atmosphere that comes with it. Our efforts were deemed successful as the event was sold out!