On January 15th, 2023, the Malta Community Chest Fund hosted its annual event: Festa Ċitru. Festa Ċitru is a lively and colourful celebration of the island’s rich citrus heritage, held at the Kitchen Garden. The event offers visitors the chance to purchase a diverse range of citrus fruits, locally grown in the president’s garden. Along with indulging in citrus-inspired desserts, visitors could also enjoy a variety of citrus-themed activities, such as tastings, and entertainment such as face painting for children. All proceeds from Festa Ċitru were donated to Malta Community Chest Fund, which is why as Ponder & Pitch we were thrilled to be part of this event which not only celebrated Malta’s rich citrus heritage but also contributed to a meaningful cause.
As a company, we take pride in using our skills and expertise to create memorable experiences for our clients and their audiences, and this event was no exception. We were honoured to be a part of a team dedicated to making a positive impact in our community. Ponder & Pitch provided a range of marketing materials for the event, including a billboard design, poster, social media assets, a menu dedicated for Festa Ċitru, and a price list.
We wanted to create a visual representation that would portray a sense of fun and excitement for all those who attended. To achieve this, we chose a bright and lively colour scheme to mirror the vibrant colours of citrus fruits. The centrepiece of the design features a digital illustration of two children holding a basket of oranges in front of the San Anton Palace.
The illustration was created to evoke a sense of playfulness and childlike wonder, emphasising the festival’s family-friendly atmosphere. These colourful and playful visuals helped to create a lively and joyous atmosphere, setting the tone for Festa Ċitru. We take great pride in having contributed to the success of the event, which attracted many families and children, providing a memorable experience for all.