In 2021, Costa Coffee Malta asked us to help deliver an important message just in time for Christmas. We launched a campaign encouraging coffee drinkers to be more environmentally conscious.
If you like your coffee on the go and purchase at least 5 coffees a week, that’s 260 cups going to waste every year – 260 cups which could have easily been replaced by just one single cup! By doing this shift, apart from saving the environment, you’d be getting a 15% discount from Costa Coffee each time you take your own mug!
The campaign bore fruit the following Christmas, with the brand witnessing more and more people doing their part and switching to reusable mugs rather than disposable cups.
Trees are meant to be in forests and not built by cups! On your next purchase, do your part and take your own travelling mug!
