In October 2021, we were asked to create a visual identity for a new restaurant situated in the north of Malta. Located in Mellieħa, perched on one of its highest cliffs, it serves diners magnificent views of Mellieħa Bay, Gozo and Comino – truly the place to be!
![Sign with BEI logo, a sun rising above the sea](http://www.ponderandpitch.com/wp-content/uploads/2022/09/BEI-Supporting-Images-7-e1681211988721-1024x592.png)
![A set up table with 2 wine glasses overlooking a view of Mellieha BAY](http://www.ponderandpitch.com/wp-content/uploads/2022/09/BEI-Supporting-Image-1024x1024.png)
Aiming to communicate these unique characteristics with the public, we set up meetings and discussed with the client different means of executing this. Our team embarked on a mission to better understand the restaurant’s target audience and values. A couple of brainstorming sessions later – that’s how ‘BEI’ came to life.
Our team wanted to incorporate the picturesque nature of the location into the brand identity; the stunning sunsets, crystal blue sea and breathtaking views. The outcome consisted of a minimal pictorial mark, complemented with an elegant typeface and a colour palette resonating with the ambience of the restaurant itself.
Apart from this project, BEI also entrusted us with building a go-to-market strategy as well as managing all digital accounts, including social media channels, generating website content and Google campaigns.
![BEI business cards](https://www.ponderandpitch.com/wp-content/uploads/2022/09/BEI-Supporting-Images-5-1024x576.png)
![](https://www.ponderandpitch.com/wp-content/uploads/2022/09/BEI-Supporting-Images-8-1024x576.png)
![](https://www.ponderandpitch.com/wp-content/uploads/2022/09/BEI-Supporting-Images-6-1024x576.png)
![](https://www.ponderandpitch.com/wp-content/uploads/2022/09/BEI-Supporting-Images-4-1024x576.png)
![](https://www.ponderandpitch.com/wp-content/uploads/2022/09/BEI-Supporting-Images-9-1024x576.png)