A Willingness for change


One of our clients, Willingness clinic, focuses on creating a resilient and self-aware society capable of addressing mental health and adapting to life’s adversities more easily.

Willingness asked us to help nurture 3 new sub-brands to be added to their portfolio, Family Clinic, Sex Clinic and Health Clinic. In line with their visual identity, we provided a clear distinct message using the right colour palette and combining the appropriate design to illustrate their values and these messages.

Collaborators: Andreas Azzopardi