Willingness Sub-Brands

One of our clients, Willingness Clinic, an organisation dedicated to creating a resilient and self-aware society capable of addressing mental health and adapting to life’s challenges easily, approached us with their vision to expand their portfolio.

Willingness asked us to help nurture 3 new sub-brands: Family Clinic, Sex Clinic and Health Clinic. Our goal was to create distinct sub-brands that aligned with Willingness’ overarching visual identity and conveyed a clear and impactful message to their target audience. In line with their visual identity, we provided a clear distinct message using the right colour palette and combining the appropriate design to illustrate their values and these messages of the Willingness brand.